Pharma Ignite - Marketing Programme Manager

Role Purpose

The role of the Marketing Programme Manager is;

• To identify all the tasks that need to be completed to deliver on a marketing campaign
• To strategically collaborate with appropriate cross-functional team members and the customer to get the tasks fulfilled on time, within budget, and meeting the customer Statement of Work
• To ensure the customer and the project team are communicated with effectively in terms of production updates and campaign results

Key Responsibilities

• Leading and influencing internal project resources across sales, marketing, editorial and design to ensure the programme is delivered on time, within budget and meeting the customer requirements. Procuring vendors and other partners where relevant for programme delivery
• Assisting sales and editorial with programme scoping and programme development
• Proactively manage client expectations, ensuring clarity of programme deliverables at the outset of each programme
• Reporting programme KPIs to the project team and to the customer
• Building and managing a project plan and timeline for every programme delivered, including managing multiple programmes/deliverables for individual clients
• Own communications with the end client and the project team concerning the progress of the campaign, and the campaign KPIs
• Manage the needs of all stakeholders involved, and ensure a smooth implementation of the projects throughout all stages
• Develop strong relationships with customer stakeholders – so that you are viewed as the go-to person for all their programme delivery needs
• Escalating programme and market-level issues to Marketing Services management in a timely and accurate manner

Skills and Experience

To be considered for this role you should have:

• Strong agency account management experience, gained in a fast paced environment, managing multiple campaigns
• Proven experience building a programme of events and webinars – ideally Zoom Webinars/Events
• Excellent marketing campaign management experience
• Excellent project management skills with attention to detail
• An obsession with customer value, customer experience and managing client expectations
• Marketing automation platform experience - ideally Eloqua
• Exceptional communication and influencing skills with a can-do attitude

Knowledge and Qualifications

• Minimum 3 years in a marketing programme/campaign role – ideally agency side
• Experience in Microsoft Word, Excel and Outlook
• Marketing automation platform experience (ideally Eloqua, but not essential)
• Experience in building Zoom Webinars/Events
• Ability to work in a fast-paced environment, excellent communicator, problem solver, self-starter, analytical