GOSO Analytics
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Collate information regarding the Dynamic targeting diagnostic framework and purposes of analysis; Conduct analysis & draw insights on acceptance and execution of dynamic targeting suggestions
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Establishing what are some of the KPIs to measure adoption & usage of any new digital offering or a new engagement model
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Brainstorm on the right performance tracking measures to check whether a new capability/offering is achieving the intended goals.
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Leverage statistical analyses such as regression, Anova, A/B testing etc. to track KPIs, draw insights & suggest course correction, if required.
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Use datasets such as field execution, tool activity, sales, surveys etc. to track & tweak the deployed field engagement platforms
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Validate data quality and accuracy of the results of existing processes
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Create models such as the customer behavior profile to support the sales teams to enhance and track performance of the field force against plans.
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Setup recurring Tableau, Power BI reports to measure key KPIs of field force execution
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Create and use AI and Gen AI agents to transform data, run diagnostic algorithms, generate insights and summarize in reports