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The offer that reads generous in New York and thin in Bengaluru

By Raksha Singh · 9 min read

Key takeaways

  1. Translating a US band by exchange rate, cost-of-living or a fixed ratio to headquarters all look rigorous and all answer the wrong question.
  2. An India offer competes against the alternative that candidate can accept next week, set by the local market for that specific scarcity, not by what the role costs at headquarters.
  3. The translation breaks hardest at the top of the band, where local scarcity sets the price and global arithmetic stops tracking it, and where internal equity is the real blocker.
01

Three ways to convert a band, all of them rigorous-looking.

A US parent setting compensation for a senior India role generally reaches for one of 3 methods. Convert the headquarters band at the exchange rate and discount it. Apply a cost-of-living differential. Or hold a fixed ratio to the equivalent headquarters level, because that ratio was agreed once and has the advantage of being defensible in a review.

Each is internally consistent. Each produces a number somebody can explain to a compensation committee. And each answers a question the candidate isn't asking. All three begin from what the role costs at headquarters and reason outward. The market begins somewhere else entirely: from what this particular person can accept instead, from a firm that isn't you, within about a fortnight.

That's the whole gap, and it's why an offer can read generous in New York and thin in Bengaluru without anybody making an arithmetic error. The maths was fine. The starting point was a spreadsheet rather than a market.

The maths was fine. The starting point was a spreadsheet rather than a market.

Raksha Singh · Director – Client Partnerships, US · Recruise

02

A band competes against the local alternative, not your US number.

When a senior candidate in India weighs your offer, the comparison set isn't your headquarters band and it isn't a national average. It's the 2 or 3 other conversations they're having right now, with product firms, with other capability centres, and with their current employer once the resignation lands. That set is local, specific, and often narrower than the client imagines. For genuinely scarce senior profiles, the people who can do the job know each other, and they know roughly what the seat clears.

This is why cost-of-living reasoning misleads so consistently. Cost of living describes what a salary buys. It says nothing about what a competitor will pay to take the same person off the market, and competition is what sets a senior number. Living costs don't. Where a capability is scarce and several well-funded buyers want it, the price rises to meet them regardless of what a flat in Whitefield costs.

The practical version is straightforward. Before setting a band, establish what the specific profile is closing at in the specific market, for the specific scarcity. That's a research question with a real answer, and it's the number the offer will actually be judged against. Everything else is a governance artefact.

03

The translation breaks hardest at the top of the band.

For volume roles, a converted band is usually close enough. Supply is deep, the market is legible, and small errors get corrected by the sheer number of candidates moving through. The methods hold because nothing is scarce enough to break them.

Seniority is where they come apart, and they come apart in one direction. As the seat gets rarer, the local price is set by fewer buyers competing harder, and the relationship between the headquarters number and the India number stops being a ratio at all. A band built by holding that ratio constant lands closer and closer to the market as roles get more junior, and further away exactly where the hire matters most. The organisation then concludes that senior India talent is unreasonable about money, which is a comfortable read and the wrong one.

This is the same failure that produces the gap between a published band and a closed offer. The published band describes a policy. The closed offer describes a market. When those two drift apart at the senior end, the searches that stall are the ones nobody was willing to reprice, and they stall quietly, as a series of candidates who went cold rather than as a decision anyone made.

MethodWhy it gets usedWhat it misses
Exchange-rate conversionSimple, auditable, one inputPrices the role in a currency the competition doesn't use
Cost-of-living differentialFeels principled and candidate-fairDescribes what pay buys, not what a competitor will pay to take the person
Fixed ratio to headquartersDefensible in a comp review; consistent year to yearAssumes the two markets move together; they diverge most at the senior end
Local closing evidenceHarder to assemble; requires actual offer dataNothing, as long as it's current and specific to the scarcity rather than a national band
Three methods reason outward from headquarters; one reasons inward from the market. The first three are easier to defend in a review and easier to lose a candidate with. Recruise benchmarks against the offers our own searches close, which is the only version of this that stays current.
04

Internal equity is the real blocker, not affordability.

When a band has to move, the resistance is almost never about affordability. A single senior hire is a rounding error against a centre's cost base. The resistance is about precedent. If this person comes in above the band, what happens to the 3 people already inside it, and what happens at the next review when that becomes visible?

That's a legitimate concern, and it deserves a real answer rather than an exception. Exceptions are how bands quietly stop meaning anything. Each one is defensible, and after 4 of them nobody can explain the structure to the people living inside it. The organisations that handle this well don't grant exceptions. They reprice the band for that role family, in that location, and they say why, which is a governance decision rather than a negotiation tactic.

The uncomfortable part is that repricing usually surfaces something about the people already in the band. If the market has moved and your incumbents haven't, the new hire is revealing an inequity that already existed and would have shown up as a resignation a few months later. Handled that way, the conversation stops being about one candidate and becomes the more useful conversation about whether the structure still describes the market.

05

Decide the trade before you go to market.

Every senior search carries a trade-off between the profile, the band and the timeline, because the perfect intersection is rarely available. A cross-border search carries it twice, because the profile was defined in one market and the band in another. The only real question is whether that trade gets made deliberately at the brief or by default at the offer.

Made at the brief, it's cheap and quiet. If the band is fixed, the profile widens here and the timeline extends there, and everyone knows it on day 1. If the profile is fixed, somebody starts the repricing conversation immediately, while there's still time for it to conclude before a candidate is waiting on an answer.

Made at the offer, it's expensive and public. The candidate is engaged, the committee has met them, the alternative offer has a deadline, and a compensation decision that needed 3 weeks of internal alignment now needs it by Thursday. That's how organisations end up doing the right thing at the worst possible moment, and paying a premium for the privilege.

06

Price the seat against the market, then explain it upward.

The sequence that works is the reverse of the common one. Start from what the specific profile closes at in the specific market. Build the band from that evidence. Then do the work of explaining it to headquarters, in terms of the local competitive set, the scarcity, and what the alternative costs if the seat stays open another quarter.

That last figure is the one that usually moves the conversation, and it's almost never calculated. A senior seat left open doesn't cost nothing while it waits. It costs the decisions nobody is making, the team operating without an owner, and eventually the second search after the interim arrangement fails. Set against that, the gap between a converted band and a market band tends to look small.

Price the seat against the market it actually recruits from, and defend that number with evidence instead of arithmetic. An offer that reads generous in New York and thin in Bengaluru was never really addressed to the person receiving it.

Frequently Asked Questions

How should we set compensation for a senior role in our India GCC?

Start from local closing evidence for that specific profile and scarcity, then build the band from it and explain it upward. Converting a headquarters band by exchange rate, cost-of-living differential or a fixed ratio all reason outward from what the role costs at headquarters, which isn't the question the candidate is answering. They're weighing the 2 or 3 other offers available to them locally within about a fortnight.

Why does cost-of-living adjustment produce uncompetitive offers?

Because cost of living describes what a salary buys, and competition describes what a rival will pay to take the person off the market. Those are different quantities. Where a senior capability is scarce and several well-funded buyers want it, the price rises to meet them regardless of local living costs. Cost-of-living reasoning is close enough for volume roles, where supply is deep, and diverges most for exactly the senior hires that matter.

Our band is set by global policy and cannot move. What are our options?

Then make the trade consciously at the brief rather than at the offer. If the band is genuinely fixed, widen the profile, extend the timeline, or move on scope, seniority or the equity component, and agree which of those gives before anyone is in process. The failure mode is holding profile, band and timeline all constant, discovering at the offer that the combination doesn't exist in the market, and making the compensation decision under a competing deadline.

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