Employer Branding

Role: Employer Branding- Associate

Location: Bangalore, Pune, Hyderabad

Role Summary: As employer branding associate, you will drive branding efforts to sell a company as ‘employer of choice’ to prospective hires, partner with the team to brand and market the company. You will need to understand customers, kind of talent our customers wish to hire, what excites that talent and how to attract them. You will also need to have an exceptional understanding of our competitive landscape- who we are up against and why.

Your role will be to partner with Talent Acquisition team and the wider business to help position the company as a top tech employer, with the aim of attracting & engaging the best talent. This is an exciting and diverse role, that touches so many different areas, from virtual and physical presence, to how we market our roles and leverage the profile of our leaders. As such you’ll need to be strategic, thoughtful, but equally hands-on and scrappy. Able to work effectively in an ever-changing environment.

Responsibilities

1. Partner with the Talent Acquisition, business leaders, members to clearly define the employee value proposition to attract top talent while engaging and retaining current employees
2. Identify partners and platforms to help amplify and position the brand among prospective talent and current employees
3. Manage communications for internal and external campaigns and partner with relevant stakeholders such a HR and engineering leaders to drive initiatives (e.g. great places to work, hiring & social media campaigns, D&I initiatives, CSR events and any change program)
4. Drive all internal branding initiatives to keep high employee engagement and amplify the position of technology centre and its leaders within the organisation
5. Identify thought leadership initiatives & create engaging experiences through online mediums such as webinars, blogs, white papers, etc to amplify brand equity externally
6. Develop and manage recruitment campaigns in discussion with relevant stakeholders using an assortment of media, such as radio, print, billboards, websites, regular postal mail, and social media
7. Responsible to plan, established and oversee the company’s social media presence on platforms such as Twitter, Facebook, LinkedIn, YouTube, Glassdoor and blogging websites
8. Effectively collaborate with customer for creating branding opportunities across relevant industry events globally including events
9. Equally, understand the challenges with the brand and work to propose solutions
10. Consistently keep abreast of trends and changes in the industry and make required changes in employer branding strategy and execution

Requirements

• Experience in employer branding
• Proven track record in executing successful employer branding/marketing initiatives
• Established relationships with potential employer branding partners, eg. Platforms or branding organizations
• Ability to utilize metrics to demonstrate success in building /strengthening a company’s employer branding proposition
• Experience in using data to tell compelling stories and securing buy-in
• Strong interpersonal skills, the gravitas to work effectively with a wide range of internal clients and partners of varying levels of seniority
• Ability to juggle multiple competing priorities, while remaining composed, thorough and detail orientated
• Resourceful –able to think creatively and cost effectively
• Excellent research skills- always on top of industry changes and trends
• The ability to be agile and pivot at short notice
• Proactive, able to spot future trends and position the company to capitalize on these
• Passionate, proactive, solution orientated, creative and able to think and learn quickly
• Effectively communicate internally and externally

Education and Experience

• Bachelor's degree in commerce, Marketing, Advertising, Communication, or any related field. MBA/PGDM is preferred.
• 3-5 years of experience in leading advertising, branding and marketing initiatives

Desirable Skills

• Ability to influence CXO decisions
• Experience in communicating to a geographically diverse set of people
• Strong verbal and written communication skills
• Knowledgeable in marketing and public relations and should be well organized, detail-oriented, creative and innovative, and possess good time management skills
• You should be able to do market research, analyse and present results with clear insights