We always found the rare ones. Now we look the part.
Recruise has spent twenty years finding the senior leaders nobody else could surface. This is the story of the brand we built to match the work: the Purple Squirrel, the Rare-Hire Record™, and a new visual system.
Five purple squirrels are hiding on this page. Tap the one near here to start.
Go on, give the squirrel a tap.
A rebrand is not a new coat of paint. It is finally looking like what you already are.
Nothing about how Recruise works has changed. We still map before we move, measure what we ship, and tell the truth about the result. What changed is that the brand now carries the same intelligence as the work. Three things tell that story: a name, a record, and a system.
The name: the Purple Squirrel.
In recruiting, a purple squirrel is the candidate who has everything a role asks for. The exact skills, the exact experience, the right temperament, the right timing. So rare that most people talk about them the way they talk about myths.
We took the name because our work is making the myth real. The rare leader a company needs is out there. Finding that person, again and again, is the whole job.
So yes, the squirrel is purple. The rare ones tend to be.
The proof: The Rare-Hire Record™.
A name is a promise. The Record is the receipt. Twenty years of answering one question honestly, do the leaders we place stay, gave us something most search firms cannot show: every senior hire since 2014, and what became of each one.
The system: a brand that carries the intelligence.
Geometric without being cold. Modern without being trendy. Every choice below is a tool, not decoration. Tap a colour to copy it.
Colour
Typeface Nunito Sans
The right leader changes everything.
Headlines bring meaning to the surface without ever shouting. Body type is always Regular.
The marks
It all threads through one word: rare.
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Purpose
To find the rare people who build what's next.
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Strategy
Intelligence-led search, proven by the Rare-Hire Record™.
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Brand
Let's build what's next.
Find the Purple Squirrel.
Finding the rare one is our whole job. Now it is yours. Five purple squirrels are hiding across this page. Collect them all to unlock the launch reward.
Scroll back up and start tapping. The first is near the top.
That is exactly what we do, a few hundred times over.
You just did the hard part of our job: you found every rare one. If your company is building something new, we would love to find the leaders who build it with you.